RE: AIS Website

["Lynn" <irislynn@willitsonline.com>]

Hi John,

What metatags do we have for our AIS website?  I know that when I had my
website, my webmaster said that the larger the metatags file was the more
apt I was to have my website accessable to search engines and the closer to
the first 10 website listed in a search.  I think I worked out quite a large
number of searchable words and phrases for my metatags file.  If you are
interested, I'll try and dig around in the basement for the box I still have
on Harmony Iris Gardens website.

Lynn Williams

-----Original Message-----
From: owner-aisdiscuss@aisboard.org [mailto:owner-aisdiscuss@aisboard.org]
On Behalf Of John I Jones
Sent: Tuesday, February 12, 2008 10:17 PM
To: aisdiscuss@aisboard.org
Subject: Re: [AISdiscuss] AIS Website


On Feb 11, 2008, at 11:56 AM, MORRISJE1@aol.com wrote:

> What is the cost to become a "sponsored link?"  I suspect many
> people  don't
> have the patience to search to Page 7 to find AIS.  They are more
> likely to
> find AIS via the Schreiners Garden link.


Bob Pries explained Google AdWords (the mechanism that leads to being
a sponsored link) at the Fall 2006 Board meeting.

Basically you bid for the best position in the list of the search
results page. You pay everytime someone clicks on your link. The cost
could be anywhere from $.05 to $50.00 per click-through depending on
how high you want to be on the list.

When I searched on "Iris" I found the American Iris Society as the 3d
listing on the second page.

Positioning is not constant. It depends on time of day, how many
people are bidding for the best spots, and how they have their
keywords set up.

It also depends on how well we have our metatags set up on our site
(metatags are one of the things that the webcrawlers look at when
rating your site along with some more and more sophisticated algorithms)

At any rate, the cost is not truly predictable and can be expensive.

Bob has been doing some experiments with it on a limited basis, and
had a proposal for some specific landing pages within the AIS website
to better manage the click-throughs.

John

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