Re: AIS Website

[MORRISJE1@aol.com]

John,
 
Thanks for the information.  Jim M.
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In a message dated 2/13/2008 12:23:50 A.M. Central Standard Time,  
jijones@usjoneses.com writes:

Bob  Pries explained Google AdWords (the mechanism that leads to being  
a  sponsored link) at the Fall 2006 Board meeting.
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I vaguely remember 2006.  It is all I can do to remember this level of  
detail from one month to the next.  Jim M.
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Basically you bid for the best position in the list of the  search  
results page. You pay everytime someone clicks on your link.  The cost  
could be anywhere from $.05 to $50.00 per click-through  depending on  
how high you want to be on the list.

When I  searched on "Iris" I found the American Iris Society as the 3d   
listing on the second page.
Positioning is not constant. It depends on time of day, how  many  
people are bidding for the best spots, and how they have  their  
keywords set up.
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It obviously moves around.  I found it tonight as the 7th listing on  the 
second page.  Much better than the other day.  Two pages I have  patience for, 
just not seven or more.  Jim M.
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It  also depends on how well we have our metatags set up on our site   
(metatags are one of the things that the webcrawlers look at when   
rating your site along with some more and more sophisticated  algorithms)

At any rate, the cost is not truly predictable and can be  expensive.

Bob has been doing some experiments with it on a limited  basis, and  
had a proposal for some specific landing pages within the  AIS website  
to better manage the  click-throughs.

John







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