Re: AIS Website

[John I Jones <jijones@usjoneses.com>]

On Feb 11, 2008, at 11:56 AM, MORRISJE1@aol.com wrote:

> What is the cost to become a "sponsored link?"  I suspect many  
> people  don't
> have the patience to search to Page 7 to find AIS.  They are more   
> likely to
> find AIS via the Schreiners Garden link.


Bob Pries explained Google AdWords (the mechanism that leads to being  
a sponsored link) at the Fall 2006 Board meeting.

Basically you bid for the best position in the list of the search  
results page. You pay everytime someone clicks on your link. The cost  
could be anywhere from $.05 to $50.00 per click-through depending on  
how high you want to be on the list.

When I searched on "Iris" I found the American Iris Society as the 3d  
listing on the second page.

Positioning is not constant. It depends on time of day, how many  
people are bidding for the best spots, and how they have their  
keywords set up.

It also depends on how well we have our metatags set up on our site  
(metatags are one of the things that the webcrawlers look at when  
rating your site along with some more and more sophisticated algorithms)

At any rate, the cost is not truly predictable and can be expensive.

Bob has been doing some experiments with it on a limited basis, and  
had a proposal for some specific landing pages within the AIS website  
to better manage the click-throughs.

John

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