Re: AIS Website

Well this is embarrassing, it appears that we don't have any. I had assumed we did. (Of course you know what that means...)
Just FYI, to see what metatag keywords are on any webpage, open the page in your browser then from your menu bar select View Page Source (or something similar depending on your browser)
The line near the top that says :"<META NAME="keywords" content="" contains the list of keywords that are used.
The more sophisticated web crawlers (the programs used by the search engines to rank and categorize you web pages) like Google's actually look at more of your web content and how often your site is cross listed and a bunch of other parameters that I don't know a lot about.
So metatag keywords are not anywhere as useful as they were originally. Part of the problem is that comanies would put the name (s) of their competitors and competing products in their keyword list to to get more attention (who can blame them) and so, to get better results for the searcher, the search engines started using other algorithms like checking the actual content of the pages.
Yes Lynn, if you have a list of metatag keywords I would like to see them. 

Thanks

John


On Feb 13, 2008, at 12:55 AM, Lynn wrote:


Hi John,
What metatags do we have for our AIS website? I know that when I had my website, my webmaster said that the larger the metatags file was the more apt I was to have my website accessable to search engines and the closer to the first 10 website listed in a search. I think I worked out quite a large number of searchable words and phrases for my metatags file. If you are interested, I'll try and dig around in the basement for the box I still have 
on Harmony Iris Gardens website.

Lynn Williams

-----Original Message-----
From: owner-aisdiscuss@aisboard.org [mailto:owner- aisdiscuss@aisboard.org] 
On Behalf Of John I Jones
Sent: Tuesday, February 12, 2008 10:17 PM
To: aisdiscuss@aisboard.org
Subject: Re: [AISdiscuss] AIS Website


On Feb 11, 2008, at 11:56 AM, MORRISJE1@aol.com wrote:


What is the cost to become a "sponsored link?"  I suspect many
people  don't
have the patience to search to Page 7 to find AIS.  They are more
likely to
find AIS via the Schreiners Garden link.



Bob Pries explained Google AdWords (the mechanism that leads to being
a sponsored link) at the Fall 2006 Board meeting.

Basically you bid for the best position in the list of the search
results page. You pay everytime someone clicks on your link. The cost
could be anywhere from $.05 to $50.00 per click-through depending on
how high you want to be on the list.

When I searched on "Iris" I found the American Iris Society as the 3d
listing on the second page.

Positioning is not constant. It depends on time of day, how many
people are bidding for the best spots, and how they have their
keywords set up.

It also depends on how well we have our metatags set up on our site
(metatags are one of the things that the webcrawlers look at when
rating your site along with some more and more sophisticated algorithms) 

At any rate, the cost is not truly predictable and can be expensive.

Bob has been doing some experiments with it on a limited basis, and
had a proposal for some specific landing pages within the AIS website
to better manage the click-throughs.

John

---------------------------------------------------------------------
To sign-off this list, send email to the AIS Secretary
<aissecretary@irises.org> The archives for AISDiscuss are at:
http://www.aisboard.org/lists/aisdiscuss/

---------------------------------------------------------------------
To sign-off this list, send email to the AIS Secretary
<aissecretary@irises.org>
The archives for AISDiscuss are at:
http://www.aisboard.org/lists/aisdiscuss/


---------------------------------------------------------------------
To sign-off this list, send email to the AIS Secretary
<aissecretary@irises.org>
The archives for AISDiscuss are at:
http://www.aisboard.org/lists/aisdiscuss/
Other Mailing lists | Author Index | Date Index | Subject Index | Thread Index