RE: AIS Website

["Lynn" <irislynn@willitsonline.com>]

Hi John,

I'll look for my Harmony Iris Garden box and send what I find.  I figured it
was more sophisticated now with all the improved technology.  Thanks for
explaining how it works now.

Lynn

-----Original Message-----
From: owner-aisdiscuss@aisboard.org [mailto:owner-aisdiscuss@aisboard.org]
On Behalf Of John I Jones
Sent: Wednesday, February 13, 2008 7:24 AM
To: aisdiscuss@aisboard.org
Subject: Re: [AISdiscuss] AIS Website


Well this is embarrassing, it appears that we don't have any. I had
assumed we did. (Of course you know what that means...)

Just FYI, to see what metatag keywords are on any webpage, open the
page in your browser then from your menu bar select View Page Source
(or something similar depending on your browser)

The line near the top that says :"<META  NAME="keywords" content=""
contains the list of keywords that are used.

The more sophisticated web crawlers (the programs used by the search
engines to rank and categorize you web pages) like Google's actually
look at more of your web content and how often your site is cross
listed and a bunch of other parameters that I don't know a lot about.

So metatag keywords are not anywhere as useful as they were
originally. Part of the problem is that comanies would put the name
(s) of their competitors and competing products in their keyword list
to to get more attention (who can blame them) and so, to get better
results for the searcher, the search engines started using other
algorithms like checking the actual content of the pages.

Yes Lynn, if you have a list of metatag keywords I would like to see
them.

Thanks

John


On Feb 13, 2008, at 12:55 AM, Lynn wrote:

> Hi John,
>
> What metatags do we have for our AIS website?  I know that when I
> had my
> website, my webmaster said that the larger the metatags file was
> the more
> apt I was to have my website accessable to search engines and the
> closer to
> the first 10 website listed in a search.  I think I worked out
> quite a large
> number of searchable words and phrases for my metatags file.  If
> you are
> interested, I'll try and dig around in the basement for the box I
> still have
> on Harmony Iris Gardens website.
>
> Lynn Williams
>
> -----Original Message-----
> From: owner-aisdiscuss@aisboard.org [mailto:owner-
> aisdiscuss@aisboard.org]
> On Behalf Of John I Jones
> Sent: Tuesday, February 12, 2008 10:17 PM
> To: aisdiscuss@aisboard.org
> Subject: Re: [AISdiscuss] AIS Website
>
>
> On Feb 11, 2008, at 11:56 AM, MORRISJE1@aol.com wrote:
>
>> What is the cost to become a "sponsored link?"  I suspect many people
>> don't have the patience to search to Page 7 to find AIS.  They are
>> more likely to
>> find AIS via the Schreiners Garden link.
>
>
> Bob Pries explained Google AdWords (the mechanism that leads to being
> a sponsored link) at the Fall 2006 Board meeting.
>
> Basically you bid for the best position in the list of the search
> results page. You pay everytime someone clicks on your link. The cost
> could be anywhere from $.05 to $50.00 per click-through depending on
> how high you want to be on the list.
>
> When I searched on "Iris" I found the American Iris Society as the 3d
> listing on the second page.
>
> Positioning is not constant. It depends on time of day, how many
> people are bidding for the best spots, and how they have their
> keywords set up.
>
> It also depends on how well we have our metatags set up on our site
> (metatags are one of the things that the webcrawlers look at when
> rating your site along with some more and more sophisticated
> algorithms)
>
> At any rate, the cost is not truly predictable and can be expensive.
>
> Bob has been doing some experiments with it on a limited basis, and
> had a proposal for some specific landing pages within the AIS website
> to better manage the click-throughs.
>
> John
>
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