Re: AIS Website

[Robt R Pries <rpries@sbcglobal.net>]

John is correct in his analysis of metatags. They are
probably not as important as they once were. My
understanding is, that Google has people that
constantly review websites and tag keywords. Until
recently they were not going past the first page so
only topics that appeared on the first page were
tagged. I understand they are trying to refine this by
going somewhat further. They do count how often a site
is accessed for a certain keyword that was searched.
Since the adwords campaign AIS has moved up the list
so we now often appear in the first or second page of
a search, whereas in the past it was often many pages
back. Since the reviewers creating these indexes
probably barely read the text, it is important to have
the keywords that we would want indexed for our site
on the first page. I would junk the initial paragraph
that says when we were incorporated and place it
somewhere further back. Right now you are more likely
to get AIS on a search of incorporation than a search
of Iris. Words like Iris culture, shows, etc may be
more important to have in the first paragraph. It is
not easy to choose words that will be captured by the
indexers and still have a sensible opening statement.
Everything is complicated.
--- John I Jones <jijones@usjoneses.com> wrote:

> Well this is embarrassing, it appears that we don't
> have any. I had  
> assumed we did. (Of course you know what that
> means...)
> 
> Just FYI, to see what metatag keywords are on any
> webpage, open the  
> page in your browser then from your menu bar select
> View Page Source  
> (or something similar depending on your browser)
> 
> The line near the top that says :"<META 
> NAME="keywords" content=""  
> contains the list of keywords that are used.
> 
> The more sophisticated web crawlers (the programs
> used by the search  
> engines to rank and categorize you web pages) like
> Google's actually  
> look at more of your web content and how often your
> site is cross  
> listed and a bunch of other parameters that I don't
> know a lot about.
> 
> So metatag keywords are not anywhere as useful as
> they were  
> originally. Part of the problem is that comanies
> would put the name 
> (s) of their competitors and competing products in
> their keyword list  
> to to get more attention (who can blame them) and
> so, to get better  
> results for the searcher, the search engines started
> using other  
> algorithms like checking the actual content of the
> pages.
> 
> Yes Lynn, if you have a list of metatag keywords I
> would like to see  
> them.
> 
> Thanks
> 
> John
> 
> 
> On Feb 13, 2008, at 12:55 AM, Lynn wrote:
> 
> > Hi John,
> >
> > What metatags do we have for our AIS website?  I
> know that when I  
> > had my
> > website, my webmaster said that the larger the
> metatags file was  
> > the more
> > apt I was to have my website accessable to search
> engines and the  
> > closer to
> > the first 10 website listed in a search.  I think
> I worked out  
> > quite a large
> > number of searchable words and phrases for my
> metatags file.  If  
> > you are
> > interested, I'll try and dig around in the
> basement for the box I  
> > still have
> > on Harmony Iris Gardens website.
> >
> > Lynn Williams
> >
> > -----Original Message-----
> > From: owner-aisdiscuss@aisboard.org [mailto:owner-
> 
> > aisdiscuss@aisboard.org]
> > On Behalf Of John I Jones
> > Sent: Tuesday, February 12, 2008 10:17 PM
> > To: aisdiscuss@aisboard.org
> > Subject: Re: [AISdiscuss] AIS Website
> >
> >
> > On Feb 11, 2008, at 11:56 AM, MORRISJE1@aol.com
> wrote:
> >
> >> What is the cost to become a "sponsored link?"  I
> suspect many
> >> people  don't
> >> have the patience to search to Page 7 to find
> AIS.  They are more
> >> likely to
> >> find AIS via the Schreiners Garden link.
> >
> >
> > Bob Pries explained Google AdWords (the mechanism
> that leads to being
> > a sponsored link) at the Fall 2006 Board meeting.
> >
> > Basically you bid for the best position in the
> list of the search
> > results page. You pay everytime someone clicks on
> your link. The cost
> > could be anywhere from $.05 to $50.00 per
> click-through depending on
> > how high you want to be on the list.
> >
> > When I searched on "Iris" I found the American
> Iris Society as the 3d
> > listing on the second page.
> >
> > Positioning is not constant. It depends on time of
> day, how many
> > people are bidding for the best spots, and how
> they have their
> > keywords set up.
> >
> > It also depends on how well we have our metatags
> set up on our site
> > (metatags are one of the things that the
> webcrawlers look at when
> > rating your site along with some more and more
> sophisticated  
> > algorithms)
> >
> > At any rate, the cost is not truly predictable and
> can be expensive.
> >
> > Bob has been doing some experiments with it on a
> limited basis, and
> > had a proposal for some specific landing pages
> within the AIS website
> > to better manage the click-throughs.
> >
> > John
> >
> >
>
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> >
> >
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