Re: AIS Website Audience

[Gordon Carver <bb8712291@rewrite.aisboard.org>]

Bravo!

Sent from my iPhone

> On Jun 4, 2014, at 9:24 AM, Wayne Messer <6d200f2f1@rewrite.aisboard.org> wrote:
> 
> The recent discussion about upgrading/redesigning the AIS website raises
> the question for me:  Who do we see as the audience(s) for the AIS
> website?  As someone who is only aware of the recent history of the AIS
> website, you probably all have answered this previously.  However, let me
> offer my take on it to see if this is what we are looking for.
> 
> I would divide the audience into at least three categories based on their
> interest in AIS and/or irises and the amount they have used the website.
> 
> 1. Infrequent and even first time users.  They have some interest in
> irises; but, are not members of the AIS and may not even know what the AIS
> is or does.  Potential members!  Goal: Increase interest and knowledge
> about irises and AIS.
> 
> 2.  Occasional to regular users.  Have some idea what is on the website,
> probably members of AIS.  Goal:  Keep them as satisfied members and maybe
> increase involvement.  Encourage membership if not already a member.
> 
> 3.  Frequent to power users.  Know most of what is available on the website
> and may have bookmarked various pages to save themselves time.  I assume,
> or at least hope, that everyone on AISdiscuss would fall into this
> category.  Goal:  Make it easy for them to obtain what they need.  I'm not
> sure how many, if any, non-members would fall into this category.
> 
> Do we see any of these groups as our primary audience?  If so, I would aim
> the front page at them and look for ways to direct the other groups to
> different pages.  I'm not sure it is possible to serve such a range of
> interests with one design/approach.
> 
> Regards,
> 
> Wayne Messer
> wrmesser@gmail.com
> News & Notes
> 
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