Re: AIS Website Audience

["Don Rude" <101I@rewrite.aisboard.org>]

Very insightful Gordon. 
Don 

----- Original Message -----

From: "Gordon Carver" <bb8712291@rewrite.aisboard.org> 
To: aisdiscuss@aisboard.org 
Sent: Wednesday, June 4, 2014 11:59:40 AM 
Subject: Re: [AISdiscuss] AIS Website Audience 

Bravo! 

Sent from my iPhone 

> On Jun 4, 2014, at 9:24 AM, Wayne Messer <6d200f2f1@rewrite.aisboard.org> wrote: 
> 
> The recent discussion about upgrading/redesigning the AIS website raises 
> the question for me: Who do we see as the audience(s) for the AIS 
> website? As someone who is only aware of the recent history of the AIS 
> website, you probably all have answered this previously. However, let me 
> offer my take on it to see if this is what we are looking for. 
> 
> I would divide the audience into at least three categories based on their 
> interest in AIS and/or irises and the amount they have used the website. 
> 
> 1. Infrequent and even first time users. They have some interest in 
> irises; but, are not members of the AIS and may not even know what the AIS 
> is or does. Potential members! Goal: Increase interest and knowledge 
> about irises and AIS. 
> 
> 2. Occasional to regular users. Have some idea what is on the website, 
> probably members of AIS. Goal: Keep them as satisfied members and maybe 
> increase involvement. Encourage membership if not already a member. 
> 
> 3. Frequent to power users. Know most of what is available on the website 
> and may have bookmarked various pages to save themselves time. I assume, 
> or at least hope, that everyone on AISdiscuss would fall into this 
> category. Goal: Make it easy for them to obtain what they need. I'm not 
> sure how many, if any, non-members would fall into this category. 
> 
> Do we see any of these groups as our primary audience? If so, I would aim 
> the front page at them and look for ways to direct the other groups to 
> different pages. I'm not sure it is possible to serve such a range of 
> interests with one design/approach. 
> 
> Regards, 
> 
> Wayne Messer 
> wrmesser@gmail.com 
> News & Notes 
> 
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