Re: [AISdiscuss] Calendars

[CEMahan@aol.com]

In a message dated 2/16/2006 2:13:27 A.M. Eastern Standard Time,  
MORRISJE1@aol.com writes:

When I  ran a retail calendar store at a major St. Louis Mall, we began   
stocking next year calendars in September for sales beginning October  1.   
By far 
our biggest sales month was December.  We  handled thousands of  different 
calendars with maybe 30-50 being  horticulture related.  Cats,  dogs, 
Dilbert,  and 
Kincaid  art were the big sellers here and throughout  the U.S. in our 
chain's  
multiple locations.




I would not argue with your experience, however, the most opportune times  
for affiliates to sell calendars is at their shows and sales. And if they have  
calendars for the next year available, they will sell.  I worked with Olive  
to get two calendars produced in one year so we could get on such a schedule,  
and we sold a lot more calendars when they were available a year in advance.  
Unfortunately, Olive's health deteriorated, and we slipped back into the old  
schedule. Affiliates are not going to be able to sell many calendars to the  
public if they do not have the next year's calendar when they hold their big  
events. We lose the sales and we lose the publicity.  Clarence

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