Re: Promoting Irises through YouTube.com

[Jill Bonino <aistreas@earthlink.net>]

Kitty,

I think this is a great idea and hopefully with people donating their time and video equipment we can put a pithy splashy video on with very little money!

Jill

-----Original Message-----
>From: "K. Loberg" <iris.loberg@comcast.net>
>Sent: Oct 22, 2007 11:01 AM
>To: aisdiscuss@aisboard.org
>Cc: Eric Hansen <ylhansen@gmail.com>
>Subject: [AISdiscuss] Promoting Irises through YouTube.com
>
>Hi Everyone,
>
>   I wanted to share some information, an idea.
>
>   Our Region 14 fall regional was this past weekend, where I talked with 
>Eric Hansen of Sierra Foothills Iris Society.  This is his idea that I 
>wanted to pass along.
>
>   Eric got the information from some sort of seminar/program put on by a 
>marketing consultant.  This consultant was informing businesses how to take 
>advantage of YouTube on the internet for advertising, marketing and 
>promotional purposes.   His point was that "if you want to reach the younger 
>generations, you go to where the younger generation(s) frequent."    The 
>idea is to put short videos on YouTube that are not obviously commercial 
>advertising.   You don't want them to be a typical TV splashy advertising 
>segment.   Instead, you want something people liking the video, and 
>encourage the viewer to want to partiicpate.
>
>    I will say that I find many of our iris friends and members are not at 
>all familiar with YouTube.com.  I often talk with people  about YouTube, as 
>those of us who use email frequently have groups of friends who share good 
>jokes and videos and such, and many reference to phenomenal video clips 
>point to YouTube.   ANYBODY can put a video on YouTube.   I will admit that 
>there are many short videos on YouTube by the younger generation that are 
>nothing short of being stupid and silly and immature, however, I agree with 
>the concept that Eric passed to me about "to reach the younger crowd, you 
>have to be like the younger crowd and go 'advertise' where they frequent."
>
>     Eric suggest that "we" (local, regional, and national clubs), find 
>people who can create short video segments (plan them ahead) of activities 
>in the iris gardens or shows, youth doing things in the iris gardens or 
>shows.   It could be youth or any member (hopefully younger) planting 
>irises.  It could be anybody enjoying a garden tour.  It could be about 
>hybridizing.  It could be flower arranging with irises.  But again, to reach 
>the younger crowd, it needs to include the younger crowd.  Think, "lots of 
>opportunity"!
>
>     I will say, though, we're not the first to put iris videos on YouTube. 
>If you go to YouTube, and do a search on "irises", you should find four.  A 
>couple I found are kind of like a screen saver of iris photos, with a music 
>background.. a soothing pictorial tour.  When you're viewing YouTube, you 
>can click on the expand button and it will make the video full screen.
>
>     I do thank Eric for bring out this idea. and hope it will encourage 
>many of us to consider this avenue. I think a "planned" effort would be even 
>more successful.   I can't be at the fall board meeting, but maybe one or 
>more committees can consider the idea.
>
>Cheers!
>
>Kitty Loberg
>
>Reg. 14
>
>---------------------------------------------------------------------
>To sign-off this list, send email to the AIS Secretary
>Pat Randall <patannran@msn.com>
>The archives for AISDiscuss are at:
>http://www.aisboard.org/lists/aisdiscuss/

---------------------------------------------------------------------
To sign-off this list, send email to the AIS Secretary
Pat Randall <patannran@msn.com>
The archives for AISDiscuss are at:
http://www.aisboard.org/lists/aisdiscuss/