Re: Promoting Irises through YouTube.com

[Robt R Pries <rpries@sbcglobal.net>]

As chairman of the Public Relations committee I
believe this would fall into my purvue. I would be
delighted to work on a plan and if there are
volunteers I would love to have a subcommittee who
could concentrate on helping me with this.
Unfortunately I am not a parent so has less exposure
to these things than many, but I would be willing to
work on a plan of action that could be presented to
the board for approval.

--- "K. Loberg" <iris.loberg@comcast.net> wrote:

> Hi Everyone,
> 
>    I wanted to share some information, an idea.
> 
>    Our Region 14 fall regional was this past
> weekend, where I talked with 
> Eric Hansen of Sierra Foothills Iris Society.  This
> is his idea that I 
> wanted to pass along.
> 
>    Eric got the information from some sort of
> seminar/program put on by a 
> marketing consultant.  This consultant was informing
> businesses how to take 
> advantage of YouTube on the internet for
> advertising, marketing and 
> promotional purposes.   His point was that "if you
> want to reach the younger 
> generations, you go to where the younger
> generation(s) frequent."    The 
> idea is to put short videos on YouTube that are not
> obviously commercial 
> advertising.   You don't want them to be a typical
> TV splashy advertising 
> segment.   Instead, you want something people liking
> the video, and 
> encourage the viewer to want to partiicpate.
> 
>     I will say that I find many of our iris friends
> and members are not at 
> all familiar with YouTube.com.  I often talk with
> people  about YouTube, as 
> those of us who use email frequently have groups of
> friends who share good 
> jokes and videos and such, and many reference to
> phenomenal video clips 
> point to YouTube.   ANYBODY can put a video on
> YouTube.   I will admit that 
> there are many short videos on YouTube by the
> younger generation that are 
> nothing short of being stupid and silly and
> immature, however, I agree with 
> the concept that Eric passed to me about "to reach
> the younger crowd, you 
> have to be like the younger crowd and go 'advertise'
> where they frequent."
> 
>      Eric suggest that "we" (local, regional, and
> national clubs), find 
> people who can create short video segments (plan
> them ahead) of activities 
> in the iris gardens or shows, youth doing things in
> the iris gardens or 
> shows.   It could be youth or any member (hopefully
> younger) planting 
> irises.  It could be anybody enjoying a garden tour.
>  It could be about 
> hybridizing.  It could be flower arranging with
> irises.  But again, to reach 
> the younger crowd, it needs to include the younger
> crowd.  Think, "lots of 
> opportunity"!
> 
>      I will say, though, we're not the first to put
> iris videos on YouTube. 
> If you go to YouTube, and do a search on "irises",
> you should find four.  A 
> couple I found are kind of like a screen saver of
> iris photos, with a music 
> background.. a soothing pictorial tour.  When you're
> viewing YouTube, you 
> can click on the expand button and it will make the
> video full screen.
> 
>      I do thank Eric for bring out this idea. and
> hope it will encourage 
> many of us to consider this avenue. I think a
> "planned" effort would be even 
> more successful.   I can't be at the fall board
> meeting, but maybe one or 
> more committees can consider the idea.
> 
> Cheers!
> 
> Kitty Loberg
> 
> Reg. 14
> 
>
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