|
Do as some magazines do that want your business -- have a "free introductory offer" to Bulletin Hybridizer advertizers for the first "X" number of Bulletin periods and state that an additional fee of "X amount of dollars" for the service will be charged after the free trial period. I would like to see AIS offer a benefit without a hostile resistance problem appearing when it becomes obvious that charging is necessary. I believe that in the long run a trial offer would end up benefiting all. Jeanne It's anew option, our hybridizers often complain we do little to cultivate their loyalty On Mar 4, 2010, at 12:07 PM, Rita Gormley wrote: Jim, etal as a reminder, AIS charges an advertising fee for Bulletin ads and THEN provides free "included" links to each websites on the AIS Website Commercial links. Those links are only for paid AIS advertisers. That has been the Advertising policy for the past several years. As to other groups, I believe TBIS still charges an extra 50% of the original ad fee to put the same ad on their website and MIS is providing same as included in the Advertising fee. Rita ----- Original Message ----- Sent: Thursday, March 04, 2010 12:00 PM Subject: Re: [AISdiscuss] Motion regarding advertising on AIS website
John, First, I agree with Bob that this is a good motion. Second, Clarence makes a valid point about charging for such ads. I think your rationale to get some experience placing picture ads in the rotating library is wise so I think this trial run should be for one year only. Then you and AIS can re-assess the situation vis-a-vis charging a fee for such "advertising." Jim M. I had given some thought to charging to have a photo placed in the rotating library, and we could do that, but I would like to get some experience with the project to find out if, in fact, all pictures in the library get uniform exposure (as indicated by a page view count). It would be unfair if photos that were higher up on the list get more exposure than those lower on the list.
John
An observation: Other web sites charge fees for advertising of the type this motion would give gratis. Paid advertising in printed media is decreasing each year, but growing by leaps and bounds on the internet. If I had a new iris to promote, which I do not, I would gladly pay to have it pictured on the AIS web page. Clarence Mahan
|