Re: [AISdiscuss] [Fwd: Calendars??]

[Terry Aitken <terry@flowerfantasy.net>]

Hi Kitty and all
POSTERS. The logistics of a poster, size for publishing , packaging, 
mailing, would probably increase the cost of the calendar by about 50%. 
(a 24" x 36" poster is equivalent to 6 pages of the calendar) We would 
be better off considering a poster as a separate project and print it 
ourselves in Hong Kong at a fraction of the cost and at a profit to AIS. 
That might come out of your photo contest. Posters are usually shipped 
in tubes (with no folds) whereas the calendars are shipped flat. We did 
have a poster for the 75th Anniversay of AIS. That one was not 
particularly successful but the "digital age" does represent an enormous 
advancement.
Terry

loberg@adelphia.net wrote:

>Terry, I have an idea.   The larger calendar does a couple of things we
>might not normally think of.   Some people, when they have larger calendars,
>when the year is up, or if they have an extra copy, cut up the calendar for
>the pictures and hang the pictures up on the wall.   I've seen clubs/regions
>use the pictures to display iris color at their rhizome sales and shows.  A
>few might even hang them on their office walls to look at.
>
>    Any time we can get pictures up for others to look at, we're promoting
>irises.  I like having a large poster in my office to cover extra dead
>space, and you sometimes see large posters is break rooms or conference
>boards.  But try to find a decent poster today that isn't a model of a
>person, a sports bike or car, or kids stuff.   It's really hard to find a
>landscape, a National park scene, or beautiful flowers, of any kind.
>
>    I've remembered an occasion some time ago where I purchased a large
>calendar, and inside the plastic wrap of the calendar, was a stand alone
>larger poster!    My suggestion is that we find out if Turner Publishing
>could take a beautiful garden landscape photo of irises, and blow it up
>poster size (2ft x 3ft ?), and include one with the calendar, and ask them
>to note on the outside calendar promotion that one is included.   I don't
>know what this would do to the price. but it might also be a marketing
>incentive to our AIS members to know they were also getting a poster when
>purchasing the larger calendar.
>
>   This larger poster could have a discreet logo in one of the lower corners
>saying something like "Courtesy of the American Iris Society" and listing
>our web page, so that anytime the public sees the poster, wherever it gets
>posted, they can find the AIS web page.
>
>Kitty Loberg
>
>
>
>  
>
>>    The big (12" x 12") calendar is FREE. We (AIS) are supposed to get a
>>5% royalty on calendars sold at retail price of $14.95.
>>Turner Publishing prints it and ships it as they are ordered. AIS is not
>>involved other than we provide the pictures.
>>    
>>
>
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