Re: [AISdiscuss] [Fwd: Calendars??]

[<loberg@adelphia.net>]

Terry, I have an idea.   The larger calendar does a couple of things we
might not normally think of.   Some people, when they have larger calendars,
when the year is up, or if they have an extra copy, cut up the calendar for
the pictures and hang the pictures up on the wall.   I've seen clubs/regions
use the pictures to display iris color at their rhizome sales and shows.  A
few might even hang them on their office walls to look at.

    Any time we can get pictures up for others to look at, we're promoting
irises.  I like having a large poster in my office to cover extra dead
space, and you sometimes see large posters is break rooms or conference
boards.  But try to find a decent poster today that isn't a model of a
person, a sports bike or car, or kids stuff.   It's really hard to find a
landscape, a National park scene, or beautiful flowers, of any kind.

    I've remembered an occasion some time ago where I purchased a large
calendar, and inside the plastic wrap of the calendar, was a stand alone
larger poster!    My suggestion is that we find out if Turner Publishing
could take a beautiful garden landscape photo of irises, and blow it up
poster size (2ft x 3ft ?), and include one with the calendar, and ask them
to note on the outside calendar promotion that one is included.   I don't
know what this would do to the price. but it might also be a marketing
incentive to our AIS members to know they were also getting a poster when
purchasing the larger calendar.

   This larger poster could have a discreet logo in one of the lower corners
saying something like "Courtesy of the American Iris Society" and listing
our web page, so that anytime the public sees the poster, wherever it gets
posted, they can find the AIS web page.

Kitty Loberg



>     The big (12" x 12") calendar is FREE. We (AIS) are supposed to get a
> 5% royalty on calendars sold at retail price of $14.95.
> Turner Publishing prints it and ships it as they are ordered. AIS is not
> involved other than we provide the pictures.

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