Re: Proposal for discussion -- Clarence's new book


I will make the following motion concerning Clarences
Book;

That AIS provide a Special offer of $58.95 including
shipping until Dec.1 with shipping from Storefront
around Dec. 5. As the October bulletin had already
been printed by the time we heard of this opportunity,
that the same offer be put into the January AIS
Bulletin along with a review of the book and that the
offer would culminate at the end of February with
shipping in early March. We propose to get the word
out for the Christmas promotion through iris editors
and the AIS website and through the AIS RVPs at the
upcoming regional meetings. After March 15 any copies
left would be sold at a discount price of $75 until
gone. This would involve a wash of money for the most
part and only the last order may amount to 49copies if
only one was needed to fill the order and we had to
order 50. But it is very unlikely that this would
happen and in that unlikely scenario the inventory
investment could amount to $2500 but is more likely to
be only $100-$200. 

Note I have changed Maureens suggestion because I
think it would be unfair not to have the best possible
price offered in the bulletin but I also think we
should have it available for Christmas.


--- Maureen Mark <mmark@rogers.com> wrote:

> Hi all,
>   
>  As some of you know, Clarence Mahan has been
> working  on a book for past year or so.  The book is
> done and will be  released by Kriger Press in
> November.  The book 'Classic Irises  and the Men and
> Women who Created Them" is advertised in the October
>  bulletin.  The retail price is $87.50.
>   
>  The Publication  Committee is proposing that the
> book be offered by the AIS Storefront  at a discount
> for the first year of publication.  We are able to 
> get a 45% discount on the book for any volume over
> 50 copies.   Lower discounts are available for
> smaller volumes.  Going with at  least 50 copies,
> the costs are as follows:
>   
>   Discount price: $48.125
> Shipping for each 50 books: $85 ($1.70 each)
> 
> Minimum cost of book: $49.825
> Shipping within US: $3.50-$8.10
> 
> Proposal
> 
> Special  offer of $58.95 including shipping until
> Dec.1 with shipping from  Storefront around Dec. 15.
> As the October bulletin had already been  printed by
> the time we heard of this opportunity, we propose to
> get the  word out through iris editors and the AIS
> website.
> 
> Post Xmas offer of $75 with shipping when 50 orders
> received. Notice in January bulletin with a book
> review.  
> 
> The Storefront would accumulate orders and then
> arrange purchase of the books for shipping when 50
> orders have been received.
>   
>   This proposal has not been shared with the
> Storefront.  My  apologies, John.  I was hoping to
> have time to give you advance  notice of this idea
> and get your feedback.  
>   
>   All of you, especially John, please feel free to
> poke holes in this  proposal.  It has been put
> together on fairly short notice.   The purpose is to
> promote the book for Christmas sales at a price very
>  close to cost and then offer the book at a
> discount.
>   
>   I personally have not seen the book, but I have
> heard that those who have are ready with their
> praise.
>   
>   I'll be away for a few days and hope to see some
> discussion when I get back.
>   
>   Maureen Mark
>   Chair, Publications Committee
> 
>
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