Re: E-memberships
Greetings:
When I wrote about considering E-memberships, I was not referring to
joining on-line. Providing that tool for becoming a member is already in the
works. I have been pursuing this line of approach to membership joining and
renewing for quite some time now and do expect to have that option operational
on our web page before the Spring Convention.
Sometime ago I did a Internet tour of as many "focus plant" societies
web sites as I thought gave me a feasible sample (I visited 31 at last count)
and more than half of those I visited had on-line joining/renewing
capabilities. As a matter of fact, for several reasons I joined three -- the Daffodil
Society, the Hosta Society and the Lily Society. I am not only interested in
these plants, but also in the way the groups handled new members and the
benefits offered through membership . The No. Calif division of the Daffodil
Society gets an A+ -- their response to a new member was absolutely outstanding.
What I was referring to in my March Message was a new category of
membership. For that reason I felt the concept would require much discussion and
examination. I don't think there is anything arguable about providing the
ability to join on line -- if it isn't already, it soon will become a necessity
for successful membership enrollment. I do think, however, there is a great
deal to examine, consider, evaluate -- what have you -- about creating a
category of membership that could/would be called an "e-membership."
Let's not discuss the on line "Join Button," that will be happening
extremely soon -- please direct your attention to creating a class of membership
called "e-member" and what benefits AIS could offer a potentially interested
party, as well as what new infusion of vitality it could bring to the AIS.
Cheers!
Jeanne
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