Re: [Fwd: Calendars??]


In a message dated 1/31/2006 12:01:46 AM Central Standard Time,  
terry@flowerfantasy.net writes:

OK,  folks, we need to be careful here as to WHICH calendar we are 
talking  about and I think we are all on the same track so far.
The  big (12" x 12") calendar is FREE. We (AIS) are supposed to get a 
5%  royalty on calendars sold at retail price of $14.95.
Turner Publishing  prints it and ships it as they are ordered. AIS is not 
involved other than  we provide the pictures.
There is a "sort of" invitation on the back of  BOTH Calendars and a good 
reference to the AIS website. I can make it less  subtle.
The little(6" x 9") traditional calendar, done by  Olive Rice Waters, 
is paid for up front by AIS. They are priced ,now, so  that we will make 
money even if they dont all sell. We do need to see how  this progresses 
this year. As I pointed out last fall, most of the cost of  the little 
calendars is setup charges . Reducing the quantity would not  accomplish 
much.
We are definitely targeting "outside of  AIS" for the 12" x 12" 
calendars and it sounds like Turner would like to  take a shot at the 
wholesale market. Again, at no cost to AIS. (there  could be a question 
of royalties in this situation.)
The  storefront sells the 6" x 9" calendars primarily to AIS members .
The time  invested is mine and I thoroughly enjoy doing this type of 
promotion. The  second one should be easier for everybody involved - me, 
the publishing  staff and the sales staff, now that they can see what we 
can do. There  were a "few potholes in the road" the first time out.
IRIS  SUBJECTS. Avoiding subjects that are in the award system is a 
good  concept. (politics) My problem is that the pictures I take are 
those  plants. I only have 600 digital images to pick from. Perhaps I 
could skirt  the issue by only identifying the category? I can use photos 
of medal  winners where the opportunity presents itself.
Late  calendars. Both projects were late last year and both 
publishers would  like to get started much earlier this year.
Thank you for the comments and  keep them coming. I am listening very 
carefully.
I will begin work on  the calendars as soon as I get my catalog OFF my 
desk -  soon?
Terry




With the traditional (6" x 9") calendar I agree that iris subjects in the  
award system shouldn't be used.  But in the other "free to us" big calendar  I 
agree with Bob Pries that anything that is a good picture is fair game.   We 
have over 800 digital images from just the St. Louis Convention that Terry  can 
have access to.  And what is wrong with using trends as represented by  
hybridizer seedlings?  Seems like we have had a lot of that recently in the  AIS 
Bulletin.  And who determines whose digital or slide images of  seedlings are 
appropriate there?
 
Jim Morris

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