RE: Bulletin advertising rates?????

["Terry Aitken" <terry@flowerfantasy.net>]

Hi Susan
Yes, the wording on the advertising page needs to change to reflect the new
page size and configuration and needs to be published in the Jan. Bull.
I just paid $400 for a full page display ad at the 8 1'2 x 11" page size.
It will be necessary to come up with the new ad rates (really just new
words) in the January Bulletin when people can see what is happening.
I will get busy on a new chart of display rates based on the new page size.
I believe the board left us with the mandate to adjust the ads to suit the
new page configuration.
I do not anticipate ad rates changing for the same amount of page space.
Terry

-----Original Message-----
From: owner-aisdiscuss@aisboard.org [mailto:owner-aisdiscuss@aisboard.org]
On Behalf Of Susan Boyce
Sent: Sunday, December 06, 2009 7:44 AM
To: aisdiscuss
Subject: [AISdiscuss] Bulletin advertising rates?????

Hi all,

   I have been thinking about the bulletin size changeover from the current
5
1/2" X 8 1/2" format to the new bigger 8 1/2" X 11" format.  Do we need to
start charging more for the full page, 1/2 page, and 1/4 page rates?
Currently a full page rate is for the smaller size bulletin, but with the
new
increased size the advertisers are getting an extremely good deal for a most
definately larger page.  It seems only logical that we need to charge more.
  I really think that a new bulletin ad rate increase is appropriate.  It
would also increase revenue for the AIS.  So, I thought that I would throw
this idea out for discussion.

Susan

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