RE: Ideas for getting new AIS members

[cheryl deaton <region15kids@hotmail.com>]

We have done something similar with "new introductions with purchase of
triennial memberships", "free section mmberships", etc.  Variations on a
theme, but I am not sure how many new/returning members we gained with these
promotions.  The suggestion to do a "song and dance" and sign up new members
at presentations and regional meetings is an excellent one that I will pass on
the the RVPs.  Having a form with a stamped envelope addressed to Tom Gormley
is an excellent idea as well.
Cheryl Deaton


> Date: Fri, 29 Jul 2011 17:06:11 -0400
> From: robertpries@embarqmail.com
> To: aisdiscuss@aisboard.org
> Subject: Re: [AISdiscuss] Ideas for getting new AIS members
>
> Susan this is really good information. One can feel the enthusiasm that the
Daylily people have for their society. I hope we have some for ours also.
>
> ----- Original Message -----
> From: "Susan Grigg" <irismom@nc.rr.com>
> To: "AISDiscuss" <AISDiscuss@aisboard.org>
> Sent: Friday, July 29, 2011 4:55:38 PM
> Subject: [AISdiscuss] Ideas for getting new AIS members
>
> Glenn, my husband, gets a digest of the Daylily Forum and he saved the
> messages below for me. Note the mention and use of the $25. voucher that
AHS
> gives to each new member. This is long but worth reading.
>
>
>
> Susan Grigg
>
> AIS Director
>
>
>
>
>
> Date: Wed, 27 Jul 2011 11:44:59 -0700
>
> From: Charlie Dorsey <daylilyroundrobin@YAHOO.COM>
>
> Subject: TEN new AHS members
>
>
>
> I wanted to tell you about the success I had in attracting new members for
> AHS. This was a variation of something Phil Reilly told me about getting
new
> members. Possibly some others might like to try it.
>
>
>
> I told my master gardener's group that they could dig as many daylilies as
> they wanted in a certain area of my field for free. The only catch was that
> they had to fill out a membership form and give me a check made out to AHS
> for $25.00. For that $25.00 I stated that they would get 4 issues of a
great
> daylily magazine and a voucher worth $25.00 off daylilies ordered from some
> daylily vendors. Ten people took me up on the offer. It was so fun to see
> them drive up because they had never seen a 3 acre field full of daylilies.
> They went nuts.
>
> One came back a 2nd day with a friend, check, and membership form.
>
>
>
> I'm sure there are some variations of this that could be attempted. Just
> think if we could get 100 or 1000 of us to do something similar.
>
>
>
> Charlie Dorsey www.TheDaylilyAddict.com
>
> SE Ohio Zone 6
>
>
>
> ------------------------------
>
>
>
> Date: Wed, 27 Jul 2011 15:35:10 -0400
>
> From: Mary Collier Fisher <mfisher@RICS.BWH.HARVARD.EDU>
>
> Subject: Re: TEN new AHS members/Region 4 Meeting/Trial Memberships
>
>
>
> Mary Collier Fisher here with a beautiful New England summer day - not too
> hot, not too cold, not too humid - but sunny with a breeze and just right.
> Walpole, Massachusetts, AHS Region 4, Zone 5
>
>
>
> Hats off to Charlie for coming up with an absolutely super idea and
carrying
> it off with such superb results. Wow ten new members is fantastic!
>
>
>
> Pat Mercer, our AHS Executive Secretary has been busy processing new
> memberships, renewals and trial memberships that have been pouring
>
> in. Those of you who attended the convention may have heard me
>
> remark that we only needed around 450 members to join or renew between June
> and August to start to increase the number as of AHS members for the first
> time in nine years. As of the last count that Pat sent out as of July 24th
> the number needed had dropped to only
>
> 156. 33 people had decided to try the new trial membership for
>
> this year for only $15 - signing up by this month gets them two issues of
> the fabulous Daylily Journal and full access to the Members only portal -
> www.daylilynetwork.org, and if they renew next year they will get an AHS
> Voucher that essentially pays for the
>
> membership. Seems like a good deal to me.
>
>
>
>
>
> Date: Thu, 28 Jul 2011 09:11:21 -0700
>
> From: Bill Maryott <bill@DAYLILYGARDEN.NET>
>
> Subject: New Membership Idea
>
>
>
> Bill Maryott Corralitos CA (Marketing Director for the AHS)
>
>
>
>
>
>
>
> Kyle Billadeau from MN decided he would "invent" a method of getting new
AHS
> members. I think it's just fabulous. I'd like to put out a proposal for
>
> consideration and discussion. Getting new AHS members is everyone's job.
>
> Each of you can do it and we can help. I think Kyle's method is so novel
>
> and good that we need to make up some Promo Packages and provide them free
> of charge to ANYONE willing to follow Kyle's idea here.
>
>
>
>
>
>
>
> How many of you give presentations and how many would be willing to do
this?
>
> I really like the idea.what about you? Discussion welcome.
>
>
>
>
>
> I'm repeating Kyle's suggestion below:
>
>
>
>
>
>
>
> Kyle Billadeau, Chaska, MN Zone 4, Region One
>
>
>
> Yes - you can get new AHS memberships, even in the dead of winter, no
> digging required. You can do this at a club meeting or a regional meeting,
> or when you're giving a garden talk.
>
>
>
> Last weekend at our Region One meeting I did this 'song and dance' as I
call
> it, and got 7 trial memberships. At our club meetings in Oct and Feb I did
> the same and got at least half a dozen each time. At our Regional meeting
> last year I think I got 10, which was amazing. Region One by the way led
all
> regions last year in new members.
>
>
>
> Supplies needed:
>
>
>
> 4 recent copies of the Daylily Journal
>
> 2 recent copies of your region's newsletter 6-10 copies of the AHS
> membership form, depending on your group's size 6-10 copies of your
region's
> latest newsletter Same number of envelopes addressed to Pat Mercer with a
> stamp on them!
>
> 1 assistant
>
>
>
> Here's what you do. This is called picking the low-hanging fruit by the
way.
>
>
>
>
>
> Remember that in many cases half the people of a club are not AHS members.
>
> And at a Regional Meeting the non-members are lower - but you also have in
> that group many who've let their membership lapse.
>
>
>
> Stand up at the microphone. Start extolling the virtues of AHS membership
by
> passing the 4 Daylily Journals off to your assistant and have him/her hold
> them up high. Tell the audience you get "Not one, not two, not three - but
> FOUR color Journals per year for your $25." Then hold up your two regional
> newsletters and tell them "With these that's SIX great issues of daylily
> education each year." Then tell them that if they use the $25 voucher they
> get that first year for FREE. And mention other benefits of membership,
such
> as this email robin and the AHS Portal. Finally tell them you have a supply
> of the current regional newsletter and they can have it tonight if they
sign
> up right now.
>
>
>
> Last - hold up the membership forms and the envelopes all nicely clipped
> together. Tell your audience they have no excuse - all they really have to
> do is walk up and give you a check payable to AHS and you will mail it in
> for them.
>
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