Re: calender Comprimise


Janet,
 
The deadline for copy and advertising copy was February 15 but the guest editor has the month of February and about ten days in March to do final layout, proofing, etc. prior to printing and mailing.
 
Jim Morris
 
In a message dated 2/18/2016 4:39:29 P.M. Central Standard Time, 4f80107e1@rewrite.aisboard.org writes:
When is the deadline for the Spring issue of the Bulletin (that is where
everyone sees the ad to know to buy)?
Have we missed it?

Janet Smith
Editor

> The most likely explanation for why clubs have not sold the calendars at
> their shows is that the calendars have never been available for them to
> have for sale in March and April.
>
> They can't sell something they don't have. In the past affiliates have
> been asking for the calendars for their events in the spring
>
> We have most often recovered our money plus a profit.  Another way to
> think about this is what is the cost of the money used for the order. Our
> CDs are getting minimal interest. What would the cost of funds be? $1800
> at 1% per year for 6 months?  Sounds like $9.00 to me
>
> There seem to be three issues: Do we want to have a calendar, what is the
> cost, and when do we spend the money?
>
> At a cost of funds in t he 1-2% range that really is not an issue. Making
> the calendars available early seems like a way to increase sales with no
> significant penalty.
>
> John Jones
> Director
> ----- Original Message -----
> From: Robert Pries <101p@rewrite.aisboard.org>
> To: aisdiscuss@aisboard.org
> Sent: Thu, 18 Feb 2016 11:40:19 -0600 (CST)
> Subject: [AISdiscuss] calender Comprimise
>
>
> Thanks Gary; This is the type of information I was looking for. I note
> that last May we sold 126 calenders and all of those seemed to be at
> convention. Several people expressed the idea that clubs could sell them
> at iris shows. But it would seem this has not happened in the past. The
> early sales were all at convention. The next convention expects about one
> third the number of conventioneers so at best it would appear that maybe
> we could sell 42 at convention. If that is the case I see no reason to
> print them until Fall when they traditionally sell.
>
> Let me throw out another scenario. I assume that when the decision is made
> it would only take a couple of weeks to print. I would also assume that
> the cover could also be shown as to what it would look like now. Why not
> offer a special price for all clubs that would order 10 early this Spring
> at $30 with the stipulation that unless we got say 40 orders from around
> the country they would not be delivered until September but as soon as we
> hit the 40 orders the reserved orders would be shipped. Those who say they
> could sell calenders early could take some risk and would have them early,
> If enough clubs wished to try this. Otherwise they would still get the
> calenders in September. They could be advertised immediately and if the
> ads are successful many could be sold upfront. The discount would apply to
> those that ordered early instead of selling them off at the end of the
> year at discounted rates just to try to get rid of them and at a time they
> are less desirable.
>
> This would help with the cash flow problem and those who wanted them early
> would have an incentive to take orders. If we do not believe that we could
> sell these this way then maybe we should not be going ahead with an early
> printing.
>
>
> --
>
> Bob Pries
> Zone 7a
> Roxboro, NC
> (336)597-8805
>
>
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