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In a message dated 7/31/2010 7:03:31 A.M. Eastern Daylight Time,
robertpries@embarqmail.com writes:
Hi Bob
I usually don't get into these discussions , but I really need to correct
what is an incorrect assumption i.e. "prediction came true immediately"
Whatever positive results achieved were more likely as result of much hard,
boring work I did since I assumed the position of advertising Editor.
When I received the two boxes of material from the former Advertising
Editor over two years ago, I reviewed the advertisers list from the previous two
years. In addition to sending reminder to current advertisers, I contacted all
former advertisers ( two previous years) and thanked the for support of AIS
and encouraged them to resume their ads with AIS. We attained good results, but
not immediately. I repeated this process last fall in addition to follow up in
January for those were tardy with their ads. We actually lost a few advertisers
who normally place ads in the April issue and some sent the same dollar
amount , but opted to go for a smaller ad. So you see it's sometimes dangerous
to make assumptions when passion and enthusiasm take over careful
analyst.
I know you have many ideas and get impatient when many do not quite
see them the way you do, but you need to be careful with some of your
assumptions. I question some of your recent statements, but really don't like to
get involve on line. I just felt since you mention my name ( well intended
complement) in your most recent assumption, I needed to correct the facts
in my area of responsibility.
It might turn out that the change will in the future increase advertisement
revenues, but it's much too early to tell.
It is my view the membership is mostly pleased with the change, the
advertisers don' much care.
Keep up the good work and keep "Stirring the Pot!".
Sincerely Bob Keup
Advertising Editor AIS
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