RE: Print On Demand

["Janet Smith" <ypauls@sti.net>]

This sounds like a very good idea and would be less headaches for
John and Kay at the Storefront.  Good savings all around. My husband
was in the printing industry for 20 years, digital is the way to go
these days.

My two cents worth,

Janet Smith

---- Original Message ----
From: jijones@usjoneses.com
To: aisdiscuss@aisboard.org
Subject: [AISdiscuss] Print On Demand
Date: Thu, 21 Apr 2011 11:40:47 -0700

>(If any of you have difficulty downloading or reading this I have put
> 
>a PDF version (POD_Description_R2) on the AISBoard website.
>
>http://www.aisboard.org/aisdocs/
>
>
>Over the past several years the subject of Print On Demand has come  
>up in relation to the various AIS publications we provide.
>
>I decided to do some research on the subject and in conjunction with 
>
>some pricing that Jody Nolin did and in consultation with Mike Lowe  
>and Judy Keisling, I would like to present the following for  
>discussion. I am not at this time making a motion but rather want to 
>
>make sure that we have ample time to vet the issue.
>
>I open this discussion in regards to printing the 2009 Checklist but 
>
>the same could apply to almost everything we print.
>
>______________
>
>Print On Demand (POD), sometimes called publish on demand, is a  
>printing technology and business process in which new copies of a  
>book (or other document) are not printed until an order has been  
>received. "Print on Demand" developed only after digital printing  
>began, because it was not economical to print single copies using  
>traditional printing technology such as letterpress and offset  
>printing. In todays print market some companies also use the term to
> 
>mean short run printing often targeting vanity or academic works.
>In its simplest form copies of the document are only printed when an 
>
>order is received.
>
>CreateSpace (createspace.com) is an established POD printer (an  
>Amazon.com company). I  have approached them as a POD source for the 
>
>2009 Iris Check List. Following are the terms, operational  
>characteristics, and benefits of using this POD source.
>
>This is how it works.
>
>The CreateSpace primary thrust is to produce Trade Paperbacks but  
>they also have the capability to produce hardback books.
>
>Production (for a Trade Paperback)
>
>AIS signs up for a (free) account and submits a print ready file to  
>CreateSpace. The file is reviewed for conformance to their technical 
>
>standards. (No proof reading is performed, that would be our  
>responsibility.)
>
>Once the file is approved we would order a proof copy. The charge for
> 
>the proof copy is the same as a production copy (pricing below). The 
>
>typical time for production of the proof copy is 1-2 days.
>
>Once the proof is approved, we set the list price for the book and  
>activate the sales channels we wish to use (see below).
>
>At this point we are given a page in the CreateSpace eStore. This is 
>
>a webpage that anyone can use to purchase our book. If you would like
> 
>to see a sample page, go to:
>
>https://www.createspace.com/3405715
>
>(you may have to paste this address into the address bar of your  
>browser)
>
>Purchasers pay the list price plus shipping and we receive our  
>royalty from CreateSpace.
>
>When a book is ordered CreateSpace prints the book and ships it to  
>the recipient. It generally takes 1-2 days for production. At the  
>time the order is placed the purchaser is given an estimated delivery
> 
>time and has a choice of shipping methods.
>
>We can of course order copies at our cost to have on hand at the AIS 
>
>Storefront or to offer for sale at our meetings and conventions.
>
>Production (Hardback)
>
>Once the trade paperback version has been approved for production, we
> 
>can opt to have the book produced in hard cover. There is an  
>additional setup charge and different pricing for this (see below).
>
>Marketing
>
>As part of the standard package CreateSpace provides an eStore page  
>(as mentioned above) and a listing on Amazon.com. (At this time a  
>hardcover version would not be listed on Amazon, only on the eStore)
>
>They also offer a Pro Plan option that allows us to earn additional
> 
>royalties and lower manufacturing costs as well as access to an  
>Expanded Distribution Channel (EDC) with the potential to distribute 
>
>our book to a larger audience through more outlets including:  
>retailers, bookstores, libraries, academic institutions, wholesalers,
> 
>and distributors. One disadvantage of the EDC is that books sold  
>through the Expanded Distribution Channel may be manufactured by  
>third parties. There may be some minor differences in manufacturing  
>(e.g. paper thickness, color shade, etc.) between the EDC and other  
>Channels. (Hardcover books are not listed in the EDC.)
>
>Below is a Cost and Royalty Comparison between the Standard and Pro  
>Plans.
>(List price shown only for comparison, our price will be different)
>
>
>
>Standard Plan
>
>Pro Plan
>
>
>
>CS eStore
>
>Amazon
>
>CS eStore
>
>Amazon
>
>EDC
>
>List Price
>
>$16.00
>
>$16.00
>
>$16.00
>
>$16.00
>
>$16.00
>
>CS Share
>
>$7.70
>
>$10.90
>
>$5.85
>
>$9.05
>
>$12.25
>
>AIS Royalty
>
>$8.30
>
>$5.10
>
>$10.15
>
>$6.95
>
>$3.75
>
>We can choose which channels we activate for our sales.
>
>Costs (Trade Paperback)
>
>Standard account  no charge
>
>Pro Plan  $39.90 first year, $5.00 per year thereafter
>
>Estimated unit manufacturing cost (794 pages plus covers, 6 X 9  
>trim ) - $10.37
>
>Costs (Hardback)
>
>Conversion to hardback - $199.00
>
>Estimated unit manufacturing cost - $18.41
>
>
>
>Jody has gotten some quotes for small run quantities of hardcopy  
>versions:
>
>Source
>
>
>
>300 units
>per copy/total cost
>
>400 Units
>per copy/total cost
>
>500 units
>per copy/total cost
>
>Colorwise press
>
>70# satin
>
>17.44/$5232
>
>16.66/$6665
>
>16.14/$8072
>
>
>
>50# uncoated
>
>16.47/$4942
>
>15.70/$6278
>
>15.18/$7588
>
>DiYa Corporation
>(7 days for sample, 35 for final)
>
>Includes shipping
>
>18.89/$5667
>
>
>
>12.48/$6240
>
>Book Printing Revolution
>
>plus shipping, $99 set up fee
>
>18.57/$5571
>
>16.24/$6496
>
>
>
>Bookmasters
>
>plus shipping
>
>16.53/$4959
>
>
>
>
>
>
>
>
>
>Benefits of POD
>
>AIS does not have to spend thousands of dollars to have 1200 - 1500  
>copies of the Check List printed and shipped to the AIS Storefront.
>
>Much faster availability of first printed units.
>
>There is no minimum purchase requirement.
>
>There are no storage requirements for the AIS Storefront, no trips to
> 
>storage containers.
>
>We dont have to insure the books against loss or damage (we have in 
>
>the past lost the entire stock of a Check List to water damage).
>
>Large heavy cartons of books dont have to be shipped to new  
>storefront locations.
>
>No risk of loosing money long term by ordering too many copies and  
>having to sell them at  below cost.
>
>
>We dont have to worry about continually changing shipping and  
>mailing charges esp. to foreign addresses. That is all handled by the
> 
>eStore process.
>
>We could price the softcover at $17.00 and the Hardcover at $22.00.  
>The hardcover price would only be a $5.00 over the price of the  
>previous Check List from 10 years ago. (We ordered 3000 copies of the
> 
>1999 Check List. The per unit cost was approximately $4.00, total  
>cost approximately $12,000 plus shipping.)
>
>Convert publication to Kindle - $69.00
>
>
>
>
>Longer Term
>
>We could, for minimum cost, convert previous Check Lists to POD and  
>eliminate all the costs of maintaining storage of them.
>
>We could publish a complete copy of an updated and corrected  
>Registrar database.
>
>Disadvantages
>
>Might be slightly more expensive for purchasers.

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